RADICAL

This is a naming project for a newly established marketing agency that specialises in the field of healthcare. The owners aims to shake up the current market with their entry, being the daring, forward-thinking game changers that are not afraid to challenge the status quo. *This project is part of the Tractor's Branding & Communications brief from Chris Doyle. The chosen name - RADICAL, while giving a hint as to the type of industry the client operates in, is also felt to best capture the essence of the client as daring, forward-thinking game changers that are not afraid to challenge the status quo. Below are associations attached to the word that were felt to make it a good fit for the client.