SOS

SOS (Save Our Strays) is a no kill, not for profit rescue charity for cats and dogs operating in in Londonderry, NSW (near Penrith). The organisation is committed to reducing the numbers of stray and unwanted animals destroyed every year The re-brand identity design is based on the concept of S.O.S morse code. By integrating traditional morse codes into the logo design, gives the organisation a more unique, playful and approachable brand identity.